The War For Talent Hinges on the Workplace Experience
The United States is a nation built on hard work. Even with technology increasing workforce productivity, an amplified advocacy for work-life balance, and the proliferation of non-standard work schedules, Americans, on average, still clock in a 40+-hour work week , and more than 83% still work primarily at the office.
At one time, workplace efficiency and selection was based almost exclusively on costs and proximity to employees’ (if not solely executives’) homes. Today, providing a compelling workplace experience is an important way for companies to attract, retain and engage employees, as well as express the brand.
This article was written by workplace expert Jeff Lessard, a senior managing director in Cushman & Wakefield’s Global Business Consulting Group, it was first published with this photo of Unilever’s offices, in Connect, last month.
In our work with clients across all industries we see a clear trend—one that differs in meaningful ways from the traditional office environment. Today’s professionals crave agile workplaces that support the full range of activities across the work day, as well as authentic spaces that feel more like home or a boutique hotel than an office.
Ranked first in Fortune’s 2018 100 Best Companies to Work For list, Salesforce implemented an Ohana Design–influenced by Hawaiian culture–across the company’s global workplaces. The offices feature residential-like furnishings, environmentally-friendly interior materials, and designated quiet space for recharging.
In another example, Hyatt recently debuted its new Downtown Chicago headquarters designed to enhance flexibility and cross-team collaboration. Unveiled in 2017, it was designed to reflect the experience that customers have while visiting a Hyatt property. Indeed, “Experiential” is the keyword for the award-winning space.
Both these workplaces reflect the “resimercial,” workplace trend, which infuses comfort and familiarity into commercial office spaces. Key characteristics of this workplace strategy include diversity of furniture, a design that encourages serendipitous interactions, an ecosystem of amenities, easy flow between hospitality and work areas, and frictionless working for guests. What’s special about the “resimercial” workplace is that it’s universal. It can be applied in offices of varying size, location and operational needs.
Unilever—a global consumer goods company that includes brands such as Lipton, Dove, Klondike and Hellmann’s—recently renovated its North American headquarters in Englewood Cliffs, NJ to enhance the employee experience, in part through a resimercial workplace strategy across its 325,000-square-foot campus. (see photo above)
The buildings are centered around a main atrium that is pierced with a variety of exciting spaces, comparable to a boutique hotel or a coworking space’s lobby. With its new look and feel, Unilever’s campus continues to create an exciting work environment that has increased engagement among existing employees, and has served as a differentiator in the eyes of prospective talent.
Employees’ attachment to their employers is not what it used to be. A 2018 study from Robert Half found that 64% of professionals polled think changing roles every few years can be beneficial—a 22% increase from a similar survey conducted in 2014. These findings lean even further against employers for employees ages 18 to 34.
To attract, retain, and engage top talent, companies must invest in workplace strategies that fit their business aspirations, work flow, culture, and appetite for change. If not, they will fall behind in the War for Talent.