The 5 Definitive Rules to Media Relations in 2014
As a very long time customer of BusinessWire, I value their keen insight and wanted to share this with you – take note if we all focus on just these 5 ideas, we will continue to be successful. Thank you BusinessWire for this insightful piece of tips and tricks!
Earlier this year, Business Wire released their 2014 Media Survey in which we asked 300 reporters, journalists, editors, bloggers and freelancers a wide range of questions related to how they cover company news. Their answers provide a very clear road map to media relations best practices in 2014. In this post, we look at the top five questions that make up the new rules for media relations in 2014.
1. Reporters have to meet metrics too With 44 percent of media survey respondents now writing for online publications, the metrics in which the success of an article is based upon have changed. Thanks to unprecedented speed and reach of news enjoyed by the world today, story views have replaced print sales, social shares replacing water cooler discussions.
As we have discussed many times, one of the easiest ways to…
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