Starting From Scratch? Easy Steps To Establishing Your Brand On Social Media
One of the primary reasons that people buy products from a business is because they trust their name. If you’ve established credibility, then people easily see the value of your offerings.
Hence, building a successful brand name should be a priority. Social media has played a vital role in building this influence.
In fact, social media is an excellent starting point for most businesses to reach their target audience. It’s THE PLACE where consumers share their opinions about brands and interact with them.
And here is your motivator: 80% of consumers are more likely to evaluate solutions from the brands they follow on a social network.
So, in this article, I want to show you how to build an authentic and strong brand image on social media to amplify your media strategy efforts.
Create a social media brand persona guide and remain consistent across all channels
● Firstly, make all of your social media channels consistent.
● Start with having a professional profile picture that’s the same across channels.
● Funny, witty, casual, personal and conversational language all well on social media.
● You can also keep it formal and professional. Just try to embody your brand values and stay authentic in your communication.
● If you’re an individual your personal brand channels need to stay consistent. Also document your own brand persona. Here are four simple steps that you can follow for creating a guide.
1. Keep it short and sweet. Give just enough detail for people to feel like they have something to follow.
2. Make it pretty. You’ll want something that community and content managers, and even brand managers, will want to keep on their desks.
3. Designate a leader – and empower them. While many people should participate in the workshop, you’ll want a core team of 2 to 3 people who will lead the development of the voice and the output document.
4. Include examples.
Develop sample content that’s written within the new social tone of voice. Point out which personality traits were used and linguistic cues referenced for easy understanding.
Automate like a ninja. But, humanize your brand to deepen your relationship with your audience.
To get the most out of social media, stop pushing your content. Instead, show your human side, because social media users crave authenticity.
IMPORTANT TO NOTE:
● Social media is a two-way street. You can share your educating blog posts and updates. But, always ask for feedback and encourage discussions about your posts.
● Entertain your followers, by taking your audience behind the scenes and share a picture from your daily life.
● If you’re a company, then share pictures from your events. Or, simply share photos of your employees.
● Reply your audience comments. Make them believe you value and care them. 3. Decide the kind of content that you’ll share on different social media platforms
● Share exclusive content on all social media platforms where you hang out.
● If you don’t think a social media platform audience fits your brand and you don’t have the resources to handle content creation for the platform, then don’t use the platform.
● (thank you Neil Patel, great job!)
KEEP IT GOING: Create a content calendar and post frequently Here is social media calendar template by HubSpot and Buffer that you can use for planning your content.
For scheduling follow the below ways:
● Facebook: A couple of updates per day.
● Twitter: Three times per day (if you’ve got the resources, then you can even send 5+ tweets everyday) ● Instagram: Once per day.
● LinkedIn: Once per weekday.
Take care of the tactical aspects
Define your target audience: If you’re targeting entirely different kinds of people, than create multiple brand personas. Need help with defining your audience, read this article.
Assign tools and team: Use Buffer, HootSuite for scheduling updates on all of the major social media platforms. For writing updates, use excel spreadsheets. Have regular meetings with team members.