• Laura Bennett

Money? Nature? Green M&M’s? What Does GREEN Say To Your Customer?

What color is the logo of the organization you represent?  Do you share qualities with other brands of the same color?

logo color 2015 GREEN
This month’s color to explore is GREEN.   Note that green denotes both nature and money – and is the color chosen by many new tech companies and petroleum conglomerates too. In this multi-part blog – let’s take a look at this color of environmentalists as well as investment bankers and to denote fertility.

Did you know green was once the preferred color for wedding dresses?  

Over the next few months when a holiday or the season is tied to a color (think yellow for Spring flowers and sunshine).

According to Fast Company. “The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.

Research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.”

What can be learned here?  I’d love to hear what you think!

With thanks to Fast Company for this great article –infographic from WebPageFX, written by Rachel Gillett.

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