• Laura Bennett

Let’s Get Visual — VISUAL!

A picture is worth a 1000 words – take a look here at how visuals impact your social media success – and why!

Infographic Stats

1) Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.

2) Infographics are Liked and shared on social media 3X more than other any other type of content.


3) Infographics were the B2B content marketing tactic with the biggest increase from 2014 to 2015, up from 51% to 62%.

4) People following directions with text and illustrations do 323% better than people following directions without illustrations.


Image Credit: NeoMam

5) 60% of marketers predict the use of infographics will increase.


Image Credit: CMO Council

Social Media Stats

6) Visual content is more than 40X more likely to get shared on social media than other types of content.

7) Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images.

8) 71% of online marketers use visual assets in their social media marketing.

9) And a whopping 40% of B2C marketers say visual content is the most important type of content.

 10) Facebook posts with images see 2.3X more engagement than those without images.


Image Credit: BuzzSumo

11) Buffer reported that for its user base, tweets with images received 150% more retweets than tweets without images. Tweet this stat! (Source)


Image Credit: QuickSprout

12) The Instagram community has grown to more than 400 million as of September 2015.

13) On Instagram, photos showing faces get 38% more Likes than photos not showing faces. Tweet this stat! (Source)

14) Organic engagement on Facebook more than doubled in 2015, while organic engagement on Instagram almost halved. Tweet this stat! (Source)


Image Credit: Forrester Research

15) 52% of teens use Instagram, and nearly as many (41%) use Snapchat. Tweet this stat! (Source)


Image Credit: Pew Research Center

16) Snapchat has 100 million daily users, 65% of whom upload photos using the app. Tweet this stat! (Source)

17) Women continue to dominate Pinterest: 44% of online women use Pinterest compared with 16% of online men. Tweet this stat! (Source)


Image Credit: Pew Research Center


18) Shopify users referred by Pinterest spend an average of $80 compared to the Facebook referral average of $40. Tweet this stat! (Source)

19) Pins on Pinterest have viral potential: Over 80% of pins are re-pins compared to 1.4% of tweets retweeted. Tweet this stat! (Source)

20) 88% of consumers have purchased a product they pinned, and 49% have purchased 5 or more products they’ve pinned. Tweet this stat! (Source)

Image Credit: J

Thanks to HubSpot for this amazing information and graphics – you caught my attention!  Another great resource I recommend to readers of my blog.  Take a look at http://www.hubspot.com.   Laura

#infographics #Visuals

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