If They See It – They Believe It! You Tube Shows Marketers Why
Why? Well according to a new study, which tracked 15 million transactions in the first quarter of 2014, YouTube works because it is visual, offers details and is helpful.
Helpful? That’s it! It’s like a friend not only telling you the features of a new product, but why they love it.
Remember when J.D. Power announced that research often came down to one question? And that question was: “Would you recommend this product to a friend?”
Well there we are, a YouTube video is like a recommendation to a friend telling you not only the details of the product but the ”why” !
You might be wondering what else can sway a consumer to move from browser to buyer? The study said Facebook was second and Google+ is third.
Be sure to add video, testimonials and a helpful tone to your marketing campaign elements, and yes, up your budget for YouTube too!
Ready to get started? https//www.youtube.com/user/HowToBasic.com