GDPR – begins next week – not a new PR firm
We have a glimpse of what’s to possibly come in the USA, so let’s learn from the best in Europe and how they are handling this change… read on to learn much more and additional resources.
What Is the GDPR? On May 25th 2018, the General Data Protection Regulation—known as the GDPR—will come into effect. The aim is to protect the personal data of all EU citizens. Whatever the location of your business, if you own a website with EU visitors, or if your marketing campaigns target EU citizens, these changes affect you.
How some of our European contacts have approached GDPR – with the goal of maintaining their customer list.
From a luxury hotel in Italy: Under new data protection regulations (GDPR) we need to confirm we have your permission to continue sending you updates by email. Please click the appropriate link below to let us know. We would love to stay in touch with our occasional emails, containing our favourite stories from the Amalfi Coast, recipes, special offers and updates from Le Sirenuse, but we will be unable to as of the 25th of May 2018 without your permission. Don’t let this be goodbye.From ScotlandsPeople: We are committed to protecting your personal information and ensuring your privacy. In preparation for 25 May 2018, when the General Data Protection Regulation (GDPR) will come into force, we would like you to confirm that you are happy to continue to receive marketing e-mails such as our newsletter.Please click on one of the buttons below and you will then be taken to a page confirming your choice. No further action will be required.Yes, I would like to receive occasional updates