Exceptional Role Models Make for Exceptional Careers
Christine Mau, named one of Ad Age’s “Women to Watch” and a former design director at Kimberly-Clark, says design must be brought into an organization’s full conversation, rather than considered an output.
Mau’s work has included the redesign of Kleenex boxes into oval and triangular formats, as well as the U by Kotex launch. The tampon brand presented its product in black and neon colors, a massive departure from the typical blue and white found in the feminine hygiene aisle.
This ability to talk about and design for what are sometimes considered taboo topics made her the prime candidate for co-creating the logo for No More, a movement for raising awareness and engagement around ending domestic violence and sexual assault.
The logo (pictured at right with Mau), which consists of a blue circle with a disappearing center—intended to evoke the concept of reducing the number of such experiences to zero—has been part of a global public service announcement effort that has received more than $2 billion in earned media.