Do You Have BLUE in your logo? Let’s Explore The Color of Trust!
Maybe this is why our corporate leaders wears so much blue?
What color is the logo of the organization you represent? Do you share qualities with other brands of the same color?
According to Fast Company. “The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.”
Blue is often thought of as a male color, and since my father’s eyes were the most beautiful blue and this is his favorite month – Blue is this month’s color!
Note: Over the decades I have worked on logo design, 99% of my male clients choose blue as their logo color of choice! Women tend to choose from all over the color chart.
Research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.”
What can be learned here? I’d love to hear what you think!
With thanks to Fast Company for this great article –infographic from WebPageFX, written by Rachel Gillett.