• Laura Bennett

Crafting A News Release is Step 1 - Getting it out to media and consumers is Step 2.


Here is a look at the Top Press Release Distribution Services: Pros, Cons and Costs


With thanks to Official Top 5 Review: https://www.officialtop5review.com/press-release-services/


Do you have true confidence that your press releases are doing everything possible for your business?
Press releases are just one aspect of a well-oiled marketing machine, but they're a vital one. A well-distributed press release shares news and generates interest in your brand. It brings in new consumers or potential business partners. The best press release is one that makes a stir.

There are multiple companies specializing in the creation and distribution of highly effective press releases. I've taken a look at some of the best ones to help you decide which will fit your business.

TOP 5: BEST PRESS RELEASE SERVICE REVIEW 9.9 24-7 Press ReleaseVisit Site 9.8 E ReleasesVisit Site 9.6 EIN PresswireVisit Site 9.3 PRWebVisit Site 9.2 NewswireVisit Site #1. 24-7 PRESS RELEASE REVIEW View On Website This company uses a cloud-based platform to let you distribute news to both digital and traditional media outlets. There are five tiers when choosing press release packages, with the price being quoted per release:

  • Simple Post - $19.

  • Visibility Boost - $49.

  • PR Network Plus - $89.

Integrated Media Pro - $139.

  • Mass Media Visibility - $389.

Simple Post is a non-distribution package. Rather than being released to media outlets, the story will be posted to the 24-7 Press Release website. The Visibility Boost tier is a starter package for businesses who want to increase their visibility online. With the PR Network package, your story will be distributed to various online media partners including Associated Press. The most popular package is the Integrated Media Pro, which distributes news to traditional and online sources. Your story will be published in newspapers and reported on by journalists as well as appearing in online publications. Mass Media Visibility is the most intensive package, and includes the distribution of your story to more than 4,500 websites to gain you the highest possible amount of visibility and traffic. In addition to the publication and distribution services, the company partners with Prompt Proofing. The Prompt Proofing team will write and edit press releases that have been optimized for distribution. You can also get writing and editing services for other business-related content.

This is an ideal solution for those without a background in copywriting experience. The writers affiliated with this press release service are familiar with press releases and the use of language to reach different target audiences.

You can also access a PR knowledge base through the company's website. It has a wealth of information regarding how to construct and distribute a press release, all of which can be used free of charge. SEE FULL REVIEW - 24-7 PRESS RELEASE PROS Multiple pricing tiers are available for different levels of distribution and visibility.

  • The online knowledge base teaches you everything you need to know about creating and distributing your own press release.

  • You can use the company's affiliated service to have your press releases written and proofread for you to optimize them for distribution.

CONS If you have a lot of press releases, even the most basic tiers quickly become pricey.

GO TO '24-7 PRESS RELEASE' #2. E RELEASES REVIEW View On Website E Releases is a press release company offering distribution and writing services. The goal of the company is to connect you to publications and journalists interested in distributing your content. By reaching interested parties, you have a greater chance of being seen by your target audience. The newswire distribution network will send your story to every major news outlet in the United States. It will also be distributed to a selection of publications chosen from over 550 content systems. The company's media database is made up of more than 1.7 million contacts. By connecting you with partnered contacts, your story is immediately given more attention than you can get on your own. There are magazines, reporters, and bloggers in nearly any industry you can think of. In fact, more than 700,000 contacts are social media influencers and bloggers. These people can boost your story and offer credibility in your industry. The company leverages more than 20 years of experience curating relationships with reporters and journalists. Rather than blasting your release to every contact in the network, the company's editors will examine your story and match it to the best journalists. These are people in your industry who have an interest in your content, which helps to increase your distribution and visibility. Unlike some of the competitors on the market, the company also measures your results. They'll give you access to a detailed report that offers information including your audience, engagement, and overall traffic. You'll also be linked to the distribution where it exists on up to 300 online submission sites. The Buzz Builder tier gives you national distribution through PR Newswire to more than 60 media sites. It also includes SEO enhancement. With the Newsmaker tier, your story is distributed to premium news outlets in two targeted industries. You're guaranteed publication on at least 90 media sites. The PR Pro tier allows for three targeted industries and stories of up to 600 words. You're also guaranteed to be published on at least 120 media sites. SEE FULL REVIEW - E RELEASES PROS

  • You can choose who you reach by selecting from a network comprised of over 1.7 million journalists.

  • Different types of approach are available to help you reach your ideal audience no matter what kind of content you're releasing.

  • The editors at the company hand-select the journalists that work with you, so you're always matched to the most ideal person for your content.

CONS

  • The service focuses on digital media based in the US, so it's not the best place for print or international media.

GO TO 'E RELEASES' #3. EIN PRESSWIRE REVIEW View On Website EIN Presswire is one of the services offered by EIN News. The company also has a newsdesk that distributes breaking news, a world media directory that lists media outlets throughout the world, and a free news plugin that lets you curate customized newsfeeds for your WordPress website. There are four main tiers of PR service:

  • Basic, at $49.95 per news release.

  • Pro, at $249 for five releases.

  • Pro+, at $399 for ten releases.

  • Corporate, at $999 for fifty releases.

Every plan places your news release on the company's website and whatever newsdesk publications you choose. It also indexes your story on major search engines, places your story on major news sites and partner sites, and distributes your story to interested parties in the World Media Directory. With Pro, you get three distribution channels, distribution to relevant television and radio programs, distribution to registered readers, and Twitter and Facebook posting. With Pro+, you can schedule release times, get same-day distribution, and use five distribution channels. You can also have embedded images, videos, quotes, and websites. Corporate has many of the same features as Pro+, with the biggest difference being that the word cap is 2,500 rather than 1,000. PROS

  • Bundles are offered as opposed to a one-by-one pricing structure, so it's ideal if you have many press releases.

  • The RSS feeds and media monitoring help the company distribute your story to the most effective areas.

  • A free news plugin is available for WordPress sites to let you create custom feeds for your website.

CONS

  • The website layout is a little outdated and difficult to navigate, and the pricing structure is a little confusing.

GO TO 'EIN PRESSWIRE' #4. PRWEB REVIEW View On Website PRWeb is a company focusing on digital PR distribution through the use of tools to improve your traffic. The website makes it very easy to DIY your content. When crafting your press release, you can upload your existing content and adjust the layout. Unlike other services, this service makes it easy to include photos, videos, and links to your social media. These can help promote reader engagement and gain you new followers looking for specific content you post. The story is distributed to specific journalists and bloggers in your industry. It's also distributed across social media and indexed in major search engines. Comprehensive reporting tools are offered to make calculating ROI easy. The analytics include traffic details, data about your audience, and engagement metrics. Price is calculated per news release:

  • Basic - $99.

  • Standard - $189.

  • Advanced - $289.

  • Premium - $389.

Basic releases are hosted through the company's website and indexed in major search engines with SEO-friendly structuring. Standard releases are distributed across several hundred partner websites. Advanced releases are emailed directly to industry-specific influencers. Premium releases are given the highest chance of going viral by being distributed to influential bloggers and industry-related Twitter feeds. PROS

  • It's easy to upload content, include photos and videos, and integrate social media links.

  • Bloggers and journalists in industry-specific niches are given access to your content to boost it.

  • Your content's performance can be measured thanks to the comprehensive reporting tools.

CONS

  • There are limited services for writing and editing press releases, so your content may not be as effective as it could be.

GO TO 'PRWEB' #5. NEWSWIRE REVIEW View On Website Newswire is a press release service offering distribution software across multiple types of media channels. Press releases are distributed to major media outlets related to your industry, with additional options available to give you the highest impact at the best time. Through the media database, you can connect with journalists in your specific industry. The media watching tools allow you to monitor your stories so you can measure audience engagement, track important news and mentions, and improve your ROI. The Digital tier allows you to publish to major news outlets. Digital Plus expands the number of networks you're published on while ensuring that you rank in search engines for industry-specific keywords. State is a tier made for regional distribution. If you're a local business, you can use this option to distribute your content to regional, local, and state news outlets. You can also share your content through state-specific social media. The National tier, on the other hand, is made for nationwide distribution. Financial lets you distribute to financial news websites. International distributes across the entire globe rather than focusing solely on the US. PROS

  • Multiple different types of distribution are available, including both international and regional packages.

  • There are financial distribution options that are compliant with regulatory guidelines.

  • Comprehensive data and analytics are available to give you information about your audience's engagement and how to boost your ROI.

CONS

  • The options to have your story written, edited, proofread, and hand-distributed are somewhat limited.

GO TO 'NEWSWIRE' BEST PRESS RELEASE SERVICE For the best overall choice, we have to go with 24-7 Press Release. This company's network encompasses both digital and print media, which is significant in an age when most press release networks only use digital partners. If you want your story published in newsprint, this is the place to go. SEE PRODUCT PRICE & REVIEWS ON WEBSITE It's also ideal because of the writing and editing services available. You can have your press release drafted, polished, and optimized for distribution. The writers use techniques that drive interest and increase shares. For highly optimized digital content, our favorite pick is E Releases. The company employs editors that will screen your content and hand-match it to the right journalists and bloggers. With a network of more than 1.7 million partners, there are people available no matter how highly specific your niche or industry.

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