Clicking Heels Not Required – Are you thinking from all sides?
Sometimes it’s the small things that make a big difference. In this case – a few ideas for using the ceiling and floor to promote your brand.
This week I saw an eye-catching printed floor mat that told me how to get where I was going, and then later in the same mall in California, saw another printed floor mat that encouraged me to head to the food court – advice I happily took. Talk about bringing traffic!
My hairdresser also has signage in under-utilized places, in this case on the ceiling above the shampoo areas. Why not? My dentist has a mobile over his chair with information from a vendor.
Are you thinking from all sides?
Maybe add your Twitter handle and web address to the design? Great for selfies!
Consider the floors and ceiling and unusual places – might be innovative and impact business on the spot. Clicking heels not required!