• Laura Bennett

Clicking Heels Not Required – Are you thinking from all sides?

Sometimes it’s the small things that make a big difference.  In this case – a few ideas for using the ceiling and floor to promote your brand.

ruby red heels

This week I saw an eye-catching printed floor mat that told me how to get where I was going, and then later in the same mall in California, saw another printed floor mat that encouraged me to head to the food court – advice I happily took.  Talk about bringing traffic!


Custom floor signage

My hairdresser also has signage in under-utilized places, in this case on the ceiling above the shampoo areas.  Why not?  My dentist has a mobile over his chair with information from a vendor.

Are you thinking from all sides?

Maybe add your Twitter handle and web address to the design?  Great for selfies!

Consider the floors and ceiling and unusual places – might be innovative and impact business on the spot.  Clicking heels not required!
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