‘Soft Leadership’ Skill Comes From Trend Watching
Where do trends come from? You might think the answer is “everywhere!” – and in part you would be right. Trend forecasters often use a simple technique to spot a trend; they track the number of times a word is used over many platforms. If they see one specific word, like say “fuchsia” or “high bodice” or “rugged” in newspapers, blogs and lately on Pintrest – then they have a start to a trending story. As these trends evolve, color is often at the center of the discussion.