Click here to email or call 407-478-4040

Orlando public relations firm

Bennett & Company is a client-centric, Florida-based public relations , social content and marketing firm, focusing on:  

tourism/hospitality, hotels, restaurants, commercial, residential and multi-use real estate, construction, luxury products and services.

  • Home

  • About

  • Clients

    • Tourism / Hospitality
    • Hotels
    • Real Estate
    • Luxury
    • Restaurants
  • Special Events

  • Services

  • Philanthropy

  • Contact

  • Video Reel

  • Blog

  • Video Reel

    Use tab to navigate through the menu items.
    • All Posts
    • AI
    • Advertising
    • branding
    • artificial intelligence
    • Bennett & Company
    • intelligent agents
    • Events
    • generational marketing
    • Laura Bennett
    • Laura Phillips Bennett
    • journalists as marketers
    • Marketing
    • marketing as a business
    • Marketing advice
    • marketing blog
    • Marketing for business
    • Marketing tips
    • Meetings and presentations
    • marketing trends
    • Marketing tools
    • PR firm Orlando
    • performance marketing
    • PR trends
    • royal wedding
    • Public Relations
    • www.bennettandco.com
    • Social media marketing
    • trending
    Search
    ‘Soft Leadership’ Skill Comes From Trend Watching
    • Feb 12, 2013

    ‘Soft Leadership’ Skill Comes From Trend Watching

    Where do trends come from? You might think the answer is “everywhere!” – and in part you would be right. Trend forecasters often use a simple technique to spot a trend; they track the number of times a word is used over many platforms. If they see one specific word, like say “fuchsia” or “high bodice” or “rugged” in newspapers, blogs and lately on Pintrest – then they have a start to a trending story. As these trends evolve, color is often at the center of the discussion.

    ©2022 Bennett & Company.  Orlando, Fla - All Rights Reserved