THE FASTEST WAY TO BREAK THROUGH THE CLUTTER … IS TO ELIMINATE THE CLUTTER. Let me show you in 5 visuals just how your marketing can be hot-hot too. #2 – Use less words – Say more with less like this Facebook post from Oreo cookies on an anniversary of September 11th. #4 – be cool – take one thing and be unique – and memorable (note the upside down lilies) From The Screen Actors Guild Awards gala. #5 – end the day with pure, white bliss. This image from the Westin Hotel’s Hea
Where do trends come from? You might think the answer is “everywhere!” – and in part you would be right. Trend forecasters often use a simple technique to spot a trend; they track the number of times a word is used over many platforms. If they see one specific word, like say “fuchsia” or “high bodice” or “rugged” in newspapers, blogs and lately on Pintrest – then they have a start to a trending story. As these trends evolve, color is often at the center of the discussion.
An advanced class I teach at our college is full of bright future leaders – and none of them read a newspaper. As a public relations professional I actually find that heartening as I hope it means they look to multiple resources for news – almost all of them online. This next generation will be very different, but I believe they are on the right track too. The trick was for the public relations person to know the journalists and use that relationship to have credibility when
Finally! I have long had a sign in my office that says “Media are people too” (a gift from my staff who was ribbing me for how often I repeated that phrase) and it is high time that PR communicators and marketers present exciting news in an exciting way. There are still many, many news releases going out that are small type, no visuals with predictable and boring content. If you were a journalist which would catch your eye? For 25 years my agency has conducted a survey of jou
THERE IS NOTHING AUTOMATIC ABOUT CUSTOMER SERVICE A prediction: Brand satisfaction in the not too distant future will be measured by how returns, cancellations and customer service issues are handled. Actually I am not going to spend money on any brand, in any store that doesn’t have a clearly displayed and fair return or cancellation policy, starting now! And if I am treated badly while requesting a refund or exchange I will share that experience with all of you! As a consum
Recently I saw an ad for The Purpose Prize, funded by The Atlantic Philanthropies and the John Templeton Foundation. It is a $750,000 prize to invest in people over 60 who are changing the world. Finally! I have grown quite weary of all the negative dialogue about “boomers” and wondered when our generation might use our sheer strength, and collective intelligence, to change the way some think of us and the whole aging process. Here are just some of the things I predict just m
Is getting someone’s attention really that difficult? Heck no – just be interesting. Or appeal to their most primal sense of smell. It’s not new “Scentovision” was introduced in the 1930’s as part of the New York World’s Fair. (I wish those would come back!) Have you noticed that incredible smells seem to be catching your attention? Or have you noticed that Bloomingdale’s releases different smells in different shopping areas, or that the Bellagio Hotel in Las Vegas has a