Recently a major talent agency in Beverly Hills opened a Brand Studio. Their logic is that building a celebrity brand is not unlike building a corporate brand. If ever there was a glimpse into the future of marketing, this is it. Bravo for this new line of thinking! So what can a talent agency bring to the table that isn’t already part of the normal marketing makeup? A new perspective on new parts of “the brand”. The talk surrounding this new approach starts with the rela