Recently we are learning (or re-learning) that purpose-full marketing is what sells best too. There seem to be a lot of terms for this from ‘pro-social marketing’ to ‘marketing for good’ to PR and advertising “conscious capitalism”. My grandfather might say this is how sales have always taken place, sell a good product, do good things, be nice to your customers and your business will grow. Bottom line: A consumer will buy from someone they feel a sense of connection with. Sha