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Bennett & Company is a client-centric, Florida-based public relations , social content and marketing firm, focusing on:  

tourism/hospitality, hotels, restaurants, commercial, residential and multi-use real estate, construction, luxury products and services.

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    What Does Your Logo Color Say To Your Customer?  Let’s Explore…YELLOW!
    • Apr 22, 2016

    What Does Your Logo Color Say To Your Customer?  Let’s Explore…YELLOW!

    What color is the logo of the organization you represent?  Do you share qualities with other brands of the same color? Take a look at the companies that utilize yellow in their logo … this is the least readable color (unless against a black or very dark background) and must be used smartly. McDonald’s has long known that red and yellow are colors that stimulate hunger, note how many others use yellow in their restaurant logo — Denny’s, Sonic, Subway among others. According to
    Want A Strong Reaction?  Hungry Customers?  Use RED In Your Logo and Marketing Materials!
    • Feb 10, 2016

    Want A Strong Reaction? Hungry Customers? Use RED In Your Logo and Marketing Materials!

    What color is the logo of the organization you represent?  Do you share qualities with other brands of the same color? This month’s color to explore is RED.   The color dominating the logos of some of the most powerful corporations in the world.  So in this multi-part blog – let’s take a look at this color of love.  Over the next few months when a holiday or the season is tied to a color (think green for St. Paddy’s Day) … I’ll be posting information about other colors too. R

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