How News Is Repeated. And Repeated. And …
An advanced class I teach at our college is full of bright future leaders – and none of them read a newspaper. As a public relations professional I actually find that heartening as I hope it means they look to multiple resources for news – almost all of them online. This next generation will be very different, but I believe they are on the right track too. The trick was for the public relations person to know the journalists and use that relationship to have credibility when