An advanced class I teach at our college is full of bright future leaders – and none of them read a newspaper. As a public relations professional I actually find that heartening as I hope it means they look to multiple resources for news – almost all of them online. This next generation will be very different, but I believe they are on the right track too. The trick was for the public relations person to know the journalists and use that relationship to have credibility when

#1 – That’s Easy – a slogan popularized by Staples serves as a mantra for today’s consumer. “Make it easy on me and I will respond.” Think food trucks that come to neighborhoods, bank deposits scanned and deposited with a smart phone, voice activation and high tech jewelry that monitors our fitness levels thus compelling us to do. #2 – It’s all about location – and that doesn’t just mean real estate any more. Value in local-everything will grow. Don’t be surprised when fa