Are Your News Releases Making Business Editors Happy? One AP News Editor Explains …
Happiness is a big subject these days, but not one usually affiliated with editors and publicists. But why not? Our jobs are intertwined and the better job we do of supporting journalists, as well as our clients, the happier, we all will be. My favorite information source, BusinessWire, held a webinar, featuring Philana Patterson, AP’s Small Business and Breaking News Editor, who gave her tips on “How to Make a Business Editor Happy” – here are 5 tips that I hope you find h