Here are the 5 ways you can tell the difference: #1 – The audience is not your audience – Just ask one question – who is coming to this event?  If the answer is not your audience, say NO.  (Good example:  you are being asked to sponsor an event for children but you only sell a product or service for adults.  Though the adults might be there, your logo will not be what they are focused on.) #3 – You will not have an active role in the event itself – If you cannot participate i

Do you have a box in your car that is “just in case”? Well the best event planners do too and over the years we have accumulated the best of the best … sharing with you. A photographer brings potato chip bag clamps – one day when hotel drapes would not close and she needed the sun to be blocked for a special photo – she pulled out her potato chip bag clamp, brought the drapes together to block the sun temporarily and the photo turned out perfectly. A can of WD-40 eliminates

Lately the topic I’ve monitored has been weddings and the trend shifts taking place in celebrations and special events; thanks to the wedding of Prince William and Kate Middleton. Here are some predictions the Times, and others including me, are offering: Fridays will be a new wedding day choice. And why not? For a very long time I was a publicist for the bridal industry and the rule of thumb used-to-be Fridays were for “repeat or encore” brides and Saturdays for traditiona