At some point (maybe even today) you will say to yourself “how can I ever keep up with all the changes going on” and then the second truth will hit you “the more things change, the more they stay the same.” Which leads me to the Marketing Manifesto and these 4 truths: #1 – Marketing is communications pure and simple. The latest term for this is “H to H”, Human to Human. #2 – The absolute best communication is a conversation. #3 – Matching the audience, with the right conversa