What color is the logo of the organization you represent? Do you share qualities with other brands of the same color? Take a look at the companies that utilize yellow in their logo … this is the least readable color (unless against a black or very dark background) and must be used smartly. McDonald’s has long known that red and yellow are colors that stimulate hunger, note how many others use yellow in their restaurant logo — Denny’s, Sonic, Subway among others. According to
Where do trends come from? You might think the answer is “everywhere!” – and in part you would be right. Trend forecasters often use a simple technique to spot a trend; they track the number of times a word is used over many platforms. If they see one specific word, like say “fuchsia” or “high bodice” or “rugged” in newspapers, blogs and lately on Pintrest – then they have a start to a trending story. As these trends evolve, color is often at the center of the discussion.