In the words of John Lennon’s Tell Me Why song: Well I gave you everything I had
But you left me sitting on my own
Did you have to treat me oh so bad
All I do is hang my head and moan And because Boomers will be going strong as consumers for the next 10+ years, here are 5 ways to win us over, get us to spend money with your organization and capture our loyalty: 1. Tell me why something is a good product or service. I call this “talking to the consumer, not at the consumer”.