Do you have marketing days when you just feel like there is so much new and then more new systems to support the ‘new’ that you may never...

Are you spending more time in airports these days? And so are your family, friends and business contacts? You are not alone. Not only...

August 22, 2012 (Orlando, FL) — Marketing and public relations firm Bennett & Company is celebrating its 30th anniversary this month....

Its original name was “the cell phone”. Today it’s referred to as “the third screen” and its changing the delivery of marketing and...

A look into corporate America finds a an expanding focus on marketing and its many iterations; advertising, branding, public relations,...

“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want...

Recently a major talent agency in Beverly Hills opened a Brand Studio. Their logic is that building a celebrity brand is not unlike...

Just this week notices were landing in my in-box about opportunities for my clients to be part of Gift Guides and Gift Bags … do I think...

Ouch! The Internet is critical to our lives and constantly changing – a powerful combination. The big question here is “who is in...

Thinking of starting a new business venture – either full time or part-time? Start with the fun part, the name … but do so with caution,...

An advanced class I teach at our college is full of bright future leaders – and none of them read a newspaper. As a public relations...

Customer care used to be about satisfying the customer. Does it feel like it has become all about companies saving money by not having to...

When you think of a bus terminal, does the word beautiful come to mind? If I told you it was in New York would that make the image any...

Marketing Tip #10 – Be a Walking Billboard Do you wear a logo shirt? Name tag? Is your email in your car’s back windshield or on a front...

The easy marketing tips below, #7, #8 and #9 hinge on the Tips list I began in this blog March 2012. Marketing Tip #8 – Get and stay...

In March 2012 I started a series of Easy Marketing Tips to Quick Start Your Business, here are tips #4, #5 and #6. How easy would it have...

Important note: The ideas here are take a commitment of time and focus but are very low cost. They are meant to help you be proactive...

When I go to my car dealership I am treated differently than if I went to the local Firestone mechanic. And though I like my Firestone...

Have you noticed the Scottie dog in the commercial? He’s just one small part of a great advertising campaign to build product...

Her current solution was a misspelled and not very enthusiastic note taped to her mirror; black type on white paper and one strip of...