Do you have a box in your car that is “just in case”? Well the best event planners do too and over the years we have accumulated the best...

The role of unbiased journalism has never been more important, nor more confusing. Just what is a “journalist”? When anyone can start a...

OK Marketers — our job really is to motivate isn’t it? Motivate to consider or try or buy – without motivation, our companies could be...

PSA stands for Public Service Announcement and they are about to be back in a big way. All of us want to be smart and informed...

For all my friends who ask me if their child should major in marketing, or those who are investigating second careers and think my career...

Both of these tasks assure I am letting the customer and the media know that we are on top of things and pay attention to details. This...

In the words of John Lennon’s Tell Me Why song: Well I gave you everything I had But you left me sitting on my own Did you have to treat...

Did you see the recent news announcement about Facebook’s Sheryl Sandberg starting to put her brand on stock photos? You might be...

Why doesn’t the Academy of Motion Picture Arts & Sciences have an Academy Award for film marketing? The amount of expertise, and money,...

If your day was a pie chart – what would it look like? Frequently I am asked how I spend my day. And after several decades of running a...

This morning I received an email from WordPress that said “The WordPress.com stats helper monkeys prepared a 2013 annual report for this...

They are everywhere; so much so that often we block out the “noise” of advertisements. NPR recently had a show trying to describe the...

Food and music have always gone together, but new research shows that sales behavior can be impacted by music too. Add that to your...

Though I believe the term should be “shoot list” I gave this assignment some thought. Since I would be using these photos for post-event...

You’ve heard the terms ‘raving customers’ and ‘brand ambassadors” – who doesn’t want lots of those! We all do as this is the credibility...

First you see a trend you remember from the beginning of your career, and then another and the pattern starts to appear. It’s the kind...

Sometimes a friendly face can send your message better than any words could .. consider the following “friendly face” icons and their...

Long ago I chose Ken Dychtwald as one of my heroes. Long, long before I was a Boomer he not only identified what he called the “age wave”...

Two significant events occurred this week, and they both profoundly impact marketers. The first event was a speech given by Jeff Zucker,...

Have you heard the joke about the blonde woman who used White Out on her television screen because the local TV station had so many...