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Bennett & Company is a client-centric, Florida-based public relations , social content and marketing firm, focusing on:  

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    The 911 – What The Best Event Planners Have In Their “Just in Case” Box
    • Jul 28, 2014

    The 911 – What The Best Event Planners Have In Their “Just in Case” Box

    Do you have a box in your car that is “just in case”? Well the best event planners do too and over the years we have accumulated the best...
    The Right to “Free Speech” But Only If The Words Are Your Own
    • Jul 4, 2014

    The Right to “Free Speech” But Only If The Words Are Your Own

    The role of unbiased journalism has never been more important, nor more confusing. Just what is a “journalist”? When anyone can start a...
    Demotivation?  This ‘new’ word has a lot to say about marketing
    • Jun 23, 2014

    Demotivation? This ‘new’ word has a lot to say about marketing

    OK Marketers — our job really is to motivate isn’t it? Motivate to consider or try or buy – without motivation, our companies could be...
    What is a PSA?  If you do know; read on.  If you don’t; definitely read on
    • Jun 1, 2014

    What is a PSA? If you do know; read on. If you don’t; definitely read on

    PSA stands for Public Service Announcement and they are about to be back in a big way. All of us want to be smart and informed...
    Important Things They Don’t Teach You in Marketing Classes
    • May 22, 2014

    Important Things They Don’t Teach You in Marketing Classes

    For all my friends who ask me if their child should major in marketing, or those who are investigating second careers and think my career...
    Who Are You?  What Your Fact Sheet Says About You – or Not!
    • May 7, 2014

    Who Are You? What Your Fact Sheet Says About You – or Not!

    Both of these tasks assure I am letting the customer and the media know that we are on top of things and pay attention to details. This...
    Tell Me Whhhhyyy Oh Why … 5 Paths To a Boomer Consumer’s Heart
    • Apr 22, 2014

    Tell Me Whhhhyyy Oh Why … 5 Paths To a Boomer Consumer’s Heart

    In the words of John Lennon’s Tell Me Why song: Well I gave you everything I had But you left me sitting on my own Did you have to treat...
    Picture This?
    • Apr 4, 2014

    Picture This?

    Did you see the recent news announcement about Facebook’s Sheryl Sandberg starting to put her brand on stock photos? You might be...
    If An Oscar-Worthy Film Showed to Empty Theaters … Would It Win An Award?
    • Mar 12, 2014

    If An Oscar-Worthy Film Showed to Empty Theaters … Would It Win An Award?

    Why doesn’t the Academy of Motion Picture Arts & Sciences have an Academy Award for film marketing? The amount of expertise, and money,...
    A Perfectly Proportioned Marketing Day
    • Jan 23, 2014

    A Perfectly Proportioned Marketing Day

    If your day was a pie chart – what would it look like? Frequently I am asked how I spend my day. And after several decades of running a...
    What’s that about a monkey and a cable car? … An End of the Year Reminder – Done R
    • Dec 31, 2013

    What’s that about a monkey and a cable car? … An End of the Year Reminder – Done R

    This morning I received an email from WordPress that said “The WordPress.com stats helper monkeys prepared a 2013 annual report for this...
    5000 Times a Day You Are a Target – for Advertising!  6 Ways To Make Yours Stand Out in This Crowd!
    • Dec 22, 2013

    5000 Times a Day You Are a Target – for Advertising! 6 Ways To Make Yours Stand Out in This Crowd!

    They are everywhere; so much so that often we block out the “noise” of advertisements. NPR recently had a show trying to describe the...
    Have We Come to Our SENSES?  Yes we have.
    • Nov 22, 2013

    Have We Come to Our SENSES? Yes we have.

    Food and music have always gone together, but new research shows that sales behavior can be impacted by music too. Add that to your...
    Sign Language – What Does Yours Say?
    • Nov 5, 2013

    Sign Language – What Does Yours Say?

    Though I believe the term should be “shoot list” I gave this assignment some thought. Since I would be using these photos for post-event...
    What is WOM? And How To Turn It Into WOW!
    • Oct 22, 2013

    What is WOM? And How To Turn It Into WOW!

    You’ve heard the terms ‘raving customers’ and ‘brand ambassadors” – who doesn’t want lots of those! We all do as this is the credibility...
    When Planets Align – Great Marketing Appears
    • Oct 9, 2013

    When Planets Align – Great Marketing Appears

    First you see a trend you remember from the beginning of your career, and then another and the pattern starts to appear. It’s the kind...
    The Friendly Faces That Have Changed The Behavior of a Nation
    • Sep 17, 2013

    The Friendly Faces That Have Changed The Behavior of a Nation

    Sometimes a friendly face can send your message better than any words could .. consider the following “friendly face” icons and their...
    “An Entirely New Era of Travel” – We Boomer Travelers Want Different, Fantastic and Exquisite
    • Aug 20, 2013

    “An Entirely New Era of Travel” – We Boomer Travelers Want Different, Fantastic and Exquisite

    Long ago I chose Ken Dychtwald as one of my heroes. Long, long before I was a Boomer he not only identified what he called the “age wave”...
    The Future of the “Untethered” Consumer – And How It Will Change Marketing
    • Aug 2, 2013

    The Future of the “Untethered” Consumer – And How It Will Change Marketing

    Two significant events occurred this week, and they both profoundly impact marketers. The first event was a speech given by Jeff Zucker,...
    Maybe You Meant To Say This Rather Than That?
    • Jul 22, 2013

    Maybe You Meant To Say This Rather Than That?

    Have you heard the joke about the blonde woman who used White Out on her television screen because the local TV station had so many...
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