You Never Call or Write, said the previous customer
As a marketer, your holy grail is your list. Sometimes that list includes members of the media, influencers or customers; current or...
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Bennett & Company is a client-centric, Florida-based public relations , social content and marketing firm, focusing on:
tourism/hospitality, hotels, restaurants, commercial, residential and multi-use real estate, construction, luxury products and services.
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- Aug 23, 2019
Insanely Good Ideas – What ALL Marketers Can Learn From Real Estate Professionals – Part 1
No one has more interaction with a client over a longer period of time, than a real estate professional. All marketers can learn from...
- Jun 15, 2019
Do You Have BLUE in your logo? Let’s Explore The Color of Trust!
Maybe this is why our corporate leaders wears so much blue? What color is the logo of the organization you represent? Do you share...
- Nov 26, 2018
- Jan 13, 2018
5 Top Tips for Email Marketing – It’s All About Timing
#easymarketingtips #emailmarketing #emailtiming #marketingtrends
- Jun 20, 2017
So what is your company name?? Tips for outdoor event success.
Expert tips for promoting your company at an outdoor event Attending outdoor events is an exciting opportunity to get your name out...
- Apr 4, 2017
Let’s Get Visual — VISUAL!
A picture is worth a 1000 words – take a look here at how visuals impact your social media success – and why! Infographic Stats 1)...
- Jan 3, 2017
Start From A Winning Place – Right Here Right Now
When we try to lead change from a reactive mindset, we perceive problems as threats and fear of failure drives us toward a quick fix, as...
- Oct 11, 2016
Look Like You Mean It and Other Research On How To Apologize! … Two Recent Studies Tell What I
In this political year, we have an excellent opportunity to watch public figures as they move through high roads, low blows and the need...
- Sep 7, 2016
ORANGE is the color of action! Buy, Sell and Let’s Show Some Orange Enthusiasm!
What color is the logo of the organization you represent? Do you share qualities with other brands of the same color? According to Fast...
- Aug 4, 2016
Are Your Signs Impacting Sales?
Not long ago while driving down a tourist corridor I saw a large building with a sign that just said “Sports” and I wondered why would...
- Jul 19, 2016
Staying current just might mean it’s time to redesign your space too
I am a big fan of NEOCON, and share here with you some of their ideas on what is trending… love that hot pink chair! p.s. take a special...
- Jun 12, 2016
Surprising Words That Trip the E-mail Spam Alarm – Don’t Get Caught in the Trap
#DirectMarketingNews #spamphrases #spamtraps #spamwords
- Jun 4, 2016
90 Seconds Is All Consumers Give You – Make Them Remember Your Colors
You get just 90 seconds to make an impression – a statistic we all know. But were you aware that of that 90 seconds more than 62 seconds...
- May 11, 2016
Deliberate. Obsessive. Focused. A winning formula, you’ll ‘see’!
As I write this morning’s blog – I am wearing Warby Parker reading glasses. Fast Company just chose Warby Parker as the Most Innovative...
- Apr 7, 2016
What Does Your Logo Color Say To Your Customer? Let’s Explore…PURPLE!
What color is the logo of the organization you represent? Do you share qualities with other brands of the same color? My logo is purple...
- Mar 23, 2016
Digital Fatigue? Craving the promise of high-tech high-touch?
Digital fatigue? Yep it’s rampant. How are you feeling? As grateful as we all are for the technology that allows us such widespread...
- Jan 22, 2016
How To Produce Produce Powerful Videos – for a Low Cost
With thanks to BusinessWire for this ongoing, terrific advice. The videos you constantly see online, whether on a branded website, a...
- Jan 1, 2016
2016 Is The Year Of The Chinese Buyer
So how do you capitalize on this expanding audience? Things to know: China is the biggest economy in the world Chinese tourists spend...
- Dec 14, 2015
The Last Time This Happened It Was 1890
In 1890 the share of foreign-born residents of the USA was at an all-time high of 14.8% – and most of us have ancestors who were part of...