Right product, right message, right audience https://www.bizbash.com/production-strategy/experiential-activations-sponsorships/media-gall...

This applies to everything — meeting someone new at an event, a post on social media or a cold call to someone you want to connect with....

Photo by Louis Hansel on Unsplash Dinner parties are “on par” with golf for being an opportunity to enhance and expand a relationship;...

Capturing the attention of millennials and the Gen Z crowd (also known as iGen) has been the holy grail of goals for meeting and event...

Whether it is a newsletter, a video, a social media post or a cocktail party – the basics remain – think about your audience and be...

The United States is a nation built on hard work. Even with technology increasing workforce productivity, an amplified advocacy for...

Have you ever… …had a panel moderator who liked the sound of his own voice a little too much? …sat through a discussion where one of the...