Your Future Organization Will Be Different; and Better
We are seeing an amazing evolution around how we work, how we lead, and how we structure our companies. From Jacob Morgan’s articles,...
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Bennett & Company is a client-centric, Florida-based public relations , social content and marketing firm, focusing on:
tourism/hospitality, hotels, restaurants, commercial, residential and multi-use real estate, construction, luxury products and services.
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- Oct 2, 2020
You Never Call or Write, said the previous customer
As a marketer, your holy grail is your list. Sometimes that list includes members of the media, influencers or customers; current or...
- Sep 15, 2020
Very Targeted Marketing
Right product, right message, right audience https://www.bizbash.com/production-strategy/experiential-activations-sponsorships/media-gall...
![35 Useful Content Marketing Tools for Beginners and Pros [Infographic]](https://static.wixstatic.com/media/f79a5a_f459c32e80f341b384cde40116680bdd~mv2.jpg/v1/fill/w_259,h_194,fp_0.50_0.50,q_90,enc_auto/f79a5a_f459c32e80f341b384cde40116680bdd~mv2.jpg)
- Aug 26, 2020
35 Useful Content Marketing Tools for Beginners and Pros [Infographic]
Storytelling and useful content are what sell. It really is that simple. But like anything that makes us better, it has many layers that...
- Jul 22, 2020
The Future of Marketing: 5 Predictions + 5 Winning Skills
2020 will forever be considered a pivotal year. We are not only entering a new decade, but a new way of working. That means Marketing...
- Jul 16, 2020
Do these “Office of the Future” plans feel good to you?
The debate about returning to work in office buildings is at full tilt as building owners have big concerns about how many people are...
- May 12, 2020
Outlook 2021 – #1 in a series for Realtors, Commercial Brokers and Delivery Services
A crisis can be clarifying – be the leader. What a customer is thinking when they see this sign: And? What are you offering me if you...
- Jan 1, 2020
You Have 20 Seconds …Use These Techniques in 2020
This applies to everything — meeting someone new at an event, a post on social media or a cold call to someone you want to connect with....
- Nov 23, 2019
7 spam words to avoid in email marketing (and why)
#4 was the big surprise to me as I read this piece from EMMA the email marketing platform. Below you will see they not only list the spam...
- Nov 10, 2019
Sometimes it is simple; sometimes you need a role model
Richard Branson’s “Five rough guidelines for creating a successful business” stopped me in my tracks this morning as it is one of the...
- Oct 3, 2019
Designing Future Business – Hire a PR Pro To Curate Your Unique POV
Should I Hire a Publicist? Many designers rely on professionals for the publicity needed to grow their business. But is paying for PR the...
- Sep 14, 2019
What’s Your Plan? – What ALL Marketers Can Learn From Real Estate Professionals – Part 2
In Part 2 of learning from other industry marketing professionals – take a look at this 12-month marketing plan that has a focus on...
- Sep 3, 2019
I am on hurricane watch right now …
Yes, it’s a fact – as I write this, hoping the power and my internet stay on, the eye of Hurricane Dorian is heading toward Florida. ...
- Aug 23, 2019
Insanely Good Ideas – What ALL Marketers Can Learn From Real Estate Professionals – Part 1
No one has more interaction with a client over a longer period of time, than a real estate professional. All marketers can learn from...
- Jun 15, 2019
Do You Have BLUE in your logo? Let’s Explore The Color of Trust!
Maybe this is why our corporate leaders wears so much blue? What color is the logo of the organization you represent? Do you share...
- Mar 23, 2019
Making Deals At Dinner – Much More Than Great Food
Photo by Louis Hansel on Unsplash Dinner parties are “on par” with golf for being an opportunity to enhance and expand a relationship;...
- Mar 6, 2019
What is the Secret to Reaching Millennials? If you are producing an event…
Capturing the attention of millennials and the Gen Z crowd (also known as iGen) has been the holy grail of goals for meeting and event...
- Feb 1, 2019
YOLO!
We should all live like this …. Expedia just released new data about how Generation Z is redefining the world. (Wow that is a big...
- Jan 15, 2019
What are Hashtags (#) and How to Use Them on Social Media
Once upon a time, the ‘#’ was a simple pound sign or hash mark. But then the social blue bird flew onto the scene and turned this mundane...
- Dec 1, 2018
Secret Sauce? – “Like Their Friend In The Newsroom Made Sure They Knew What They Needed
Whether it is a newsletter, a video, a social media post or a cocktail party – the basics remain – think about your audience and be...