Your Future Organization Will Be Different; and Better
We are seeing an amazing evolution around how we work, how we lead, and how we structure our companies. From Jacob Morgan’s articles,...
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Bennett & Company is a client-centric, Florida-based public relations , social content and marketing firm, focusing on:
tourism/hospitality, hotels, restaurants, commercial, residential and multi-use real estate, construction, luxury products and services.
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- Oct 2, 2020
You Never Call or Write, said the previous customer
As a marketer, your holy grail is your list. Sometimes that list includes members of the media, influencers or customers; current or...
- Jul 16, 2020
Do these “Office of the Future” plans feel good to you?
The debate about returning to work in office buildings is at full tilt as building owners have big concerns about how many people are...
- Nov 23, 2019
7 spam words to avoid in email marketing (and why)
#4 was the big surprise to me as I read this piece from EMMA the email marketing platform. Below you will see they not only list the spam...
- Nov 10, 2019
Sometimes it is simple; sometimes you need a role model
Richard Branson’s “Five rough guidelines for creating a successful business” stopped me in my tracks this morning as it is one of the...
- Sep 14, 2019
What’s Your Plan? – What ALL Marketers Can Learn From Real Estate Professionals – Part 2
In Part 2 of learning from other industry marketing professionals – take a look at this 12-month marketing plan that has a focus on...
- Aug 23, 2019
Insanely Good Ideas – What ALL Marketers Can Learn From Real Estate Professionals – Part 1
No one has more interaction with a client over a longer period of time, than a real estate professional. All marketers can learn from...
- Jun 15, 2019
Do You Have BLUE in your logo? Let’s Explore The Color of Trust!
Maybe this is why our corporate leaders wears so much blue? What color is the logo of the organization you represent? Do you share...
- Feb 1, 2019
YOLO!
We should all live like this …. Expedia just released new data about how Generation Z is redefining the world. (Wow that is a big...
- Dec 14, 2018
Event Marketing – 10 Ways To Go BIG
If you aren’t using Cvent, take a look at what they offer and read these 10 tips from their blog written by Emily Vera. Outstanding...
- Nov 26, 2018
- Nov 24, 2018
Free Marketing Tools – Which Ones Are Right For You?
Sometimes online sites give you a tool that makes your day … that’s how I felt when the infographic below arrived via Social Media...
- Nov 16, 2018
Be Part Of The Bliss That Comes With An Out-of-Office Message
So incredibly smart! Heathrow airport, offers a ready made Out-of-Office message for travelers. You have to sign into an airport Wi-Fi...
- Oct 22, 2018
Writing Is The Unicorn Skill – Uh-Huh We Knew It All Along
Note from Laura: We’ve always known; writing is a master skill and much needed. The ability to communicate, story tell, sell, divulge...
- Sep 28, 2018
How To Make A Bad Review … Better
The media and the communication vehicles that reach our customers, are the partners of businesses, especially marketing and PR. When the...
- Sep 8, 2018
Instagram Connects You With Your Younger (and Future) Customer
Instagram for Business: Everything You Need to Know With thanks for an exceptional article written by Saige Driver, B2B Staff Writer...
- Aug 15, 2018
If You Are Not Focusing On Women Over 50 – You Are Leaving Big $$$ On The Table
IF the money is controlled by woman AND women over 50 have the most disposable income WHY aren’t advertisers and marketers focusing on...
- Jul 5, 2018
Time is $ – Here’s How To Make Your Meetings Maximize Both
At my agency we track hours, right down to the 10 minute block – it’s what’s fair for our clients and keeps us all on track. Most days...
- Jun 15, 2018
Turn Those Upset Customers Around: Best Practices For Customer Service Recovery
How do Marriott employees handle angry customers? They call it LEARN, at Starbucks it’s called LATTE (of course) … both offer excellent...
- May 18, 2018
GDPR – begins next week – not a new PR firm
We have a glimpse of what’s to possibly come in the USA, so let’s learn from the best in Europe and how they are handling this change…...