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Bennett & Company is a client-centric, Florida-based public relations , social content and marketing firm, focusing on:  

tourism/hospitality, hotels, restaurants, commercial, residential and multi-use real estate, construction, luxury products and services.

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    Your Future Organization Will Be Different; and Better
    • Oct 22, 2020

    Your Future Organization Will Be Different; and Better

    We are seeing an amazing evolution around how we work, how we lead, and how we structure our companies. From Jacob Morgan’s articles,...
    You Never Call or Write, said the previous customer
    • Oct 2, 2020

    You Never Call or Write, said the previous customer

    As a marketer, your holy grail is your list. Sometimes that list includes members of the media, influencers or customers; current or...
    Very Targeted Marketing
    • Sep 15, 2020

    Very Targeted Marketing

    Right product, right message, right audience https://www.bizbash.com/production-strategy/experiential-activations-sponsorships/media-gall...
    35 Useful Content Marketing Tools for Beginners and Pros [Infographic]
    • Aug 26, 2020

    35 Useful Content Marketing Tools for Beginners and Pros [Infographic]

    Storytelling and useful content are what sell. It really is that simple. But like anything that makes us better, it has many layers that...
    The Future of Marketing: 5 Predictions + 5 Winning Skills
    • Jul 22, 2020

    The Future of Marketing: 5 Predictions + 5 Winning Skills

    2020 will forever be considered a pivotal year. We are not only entering a new decade, but a new way of working. That means Marketing...
    Tips for Online Sessions – after watching too many awful presentations!
    • Jul 17, 2020

    Tips for Online Sessions – after watching too many awful presentations!

    These tips come from too many days of online sessions and wishing the presenters knew to do the following: Follow the CALL rule: 1....
    Do these “Office of the Future” plans feel good to you?
    • Jul 16, 2020

    Do these “Office of the Future” plans feel good to you?

    The debate about returning to work in office buildings is at full tilt as building owners have big concerns about how many people are...
    Outlook 2021 – #1 in a series for Realtors, Commercial Brokers and Delivery Services
    • May 12, 2020

    Outlook 2021 – #1 in a series for Realtors, Commercial Brokers and Delivery Services

    A crisis can be clarifying – be the leader. What a customer is thinking when they see this sign: And? What are you offering me if you...
    You Have 20 Seconds …Use These Techniques in 2020
    • Jan 1, 2020

    You Have 20 Seconds …Use These Techniques in 2020

    This applies to everything — meeting someone new at an event, a post on social media or a cold call to someone you want to connect with....
    7 spam words to avoid in email marketing (and why)
    • Nov 23, 2019

    7 spam words to avoid in email marketing (and why)

    #4 was the big surprise to me as I read this piece from EMMA the email marketing platform. Below you will see they not only list the spam...
    Sometimes it is simple; sometimes you need a role model
    • Nov 10, 2019

    Sometimes it is simple; sometimes you need a role model

    Richard Branson’s “Five rough guidelines for creating a successful business” stopped me in my tracks this morning as it is one of the...
    Designing Future Business – Hire a PR Pro To Curate Your Unique POV
    • Oct 3, 2019

    Designing Future Business – Hire a PR Pro To Curate Your Unique POV

    Should I Hire a Publicist? Many designers rely on professionals for the publicity needed to grow their business. But is paying for PR the...
    What’s Your Plan? – What ALL Marketers Can Learn From Real Estate Professionals – Part 2
    • Sep 14, 2019

    What’s Your Plan? – What ALL Marketers Can Learn From Real Estate Professionals – Part 2

    In Part 2 of learning from other industry marketing professionals – take a look at this 12-month marketing plan that has a focus on...
    I am on hurricane watch right now …
    • Sep 3, 2019

    I am on hurricane watch right now …

    Yes, it’s a fact – as I write this, hoping the power and my internet stay on, the eye of Hurricane Dorian is heading toward Florida. ...
    Insanely Good Ideas – What ALL Marketers Can Learn From Real Estate Professionals – Part 1
    • Aug 23, 2019

    Insanely Good Ideas – What ALL Marketers Can Learn From Real Estate Professionals – Part 1

    No one has more interaction with a client over a longer period of time, than a real estate professional.  All marketers can learn from...
    Do You Have BLUE in your logo?  Let’s Explore The Color of Trust!
    • Jun 15, 2019

    Do You Have BLUE in your logo? Let’s Explore The Color of Trust!

    Maybe this is why our corporate leaders wears so much blue? What color is the logo of the organization you represent?  Do you share...
    Making Deals At Dinner – Much More Than Great Food
    • Mar 23, 2019

    Making Deals At Dinner – Much More Than Great Food

    Photo by Louis Hansel on Unsplash Dinner parties are “on par” with golf for being an opportunity to enhance and expand a relationship;...
    What is the Secret to Reaching Millennials?  If you are producing an event…
    • Mar 6, 2019

    What is the Secret to Reaching Millennials? If you are producing an event…

    Capturing the attention of millennials and the Gen Z crowd (also known as iGen) has been the holy grail of goals for meeting and event...
    YOLO!
    • Feb 1, 2019

    YOLO!

    We should all live like this …. Expedia just released new data about how Generation Z is redefining the world. (Wow that is a big...
    What are Hashtags (#) and How to Use Them on Social Media
    • Jan 15, 2019

    What are Hashtags (#) and How to Use Them on Social Media

    Once upon a time, the ‘#’ was a simple pound sign or hash mark. But then the social blue bird flew onto the scene and turned this mundane...
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