Public and Media Relations

News releases - Powerful well-written news releases are significant in delivering information. We make it a point to provide strong, clear concise messages and always follow Associated Press style - the writing rules that serve as a "bible" to journalists. Using color and graphics such as JPEG images also goes a long way toward increasing the effectiveness of news releases.

Databases - Even the best news is only effective when it gets to the right contact, and we make sure our media databases are tailored to specific industries and journalists for our clients. We constantly monitor industry changes in daily and weekly newspapers, television and radio stations, monthly publications, newsletters, research companies, e-zines and other websites to keep these databases updated.

The “5 Minute Rule” - Often, there are many other companies out there itching to get the exposure that the media can provide. That's why it's so important that we are responsive to journalists in a timely manner for our clients. When a journalist calls, s/he will get a call back within 5 minutes - that's just what we believe is the right thing to do, and this practice allows us to build and nurture strong relationships with the media. If we have the information the journalist needs, great - we share it immediately. If not, we'll make the calls necessary to gather the details they are looking for and get back in contact with them, always cognizant of their deadlines. Journalists are not likely to spend hours waiting by the phone for us to call back - instead, within minutes they'll go down their list and contact the next company.

Resources - We work hard to position our clients so that journalists will call them seeking comment on the latest trend, industry developments or for more information on company news.

Editorial Calendars - We use many tools to stay abreast of what news coverage opportunities are available and we maximize these prospects using personalized, not 'canned' contact.

Media Survey - For the past 14 years, we've polled journalists on what they want, how they want it and what works best for them. We use this data everyday when providing news to journalists - some prefer e-mail, faxes or "snail-mail" - and we make sure that's what they get.