Z Philosophy

How We Manage Our Clients’ Business

Overview:
We start at “Z” to assure we know your mission and we are accountable every step along the way. Then we build the plan to assure your goals are achieved in a timely, logical and proactive way. We also leave room for carpe’diem – opportunities that come out of the blue. By seizing new opportunities and weaving them into the marketing mix we add value and momentum to your marketing campaign.

Here is a look at the major marketing components we utilize to get to your “Z”:

Strategy.
With your goals and your standards in mind, we devise a plan for getting there. What will it take, who will do the work, by when and how much will it cost? We discuss our initial plan with you and then finalize it into an interactive and visual presentation that becomes our work chart and your tracking tool.

On-line Presence.
Everything ties back to the web, making it the perfect starting place. Is this web site emblematic of you and your company? Do you have optimization? Is it interactive and compelling? Is there a buy opportunity on every page? Can your consumer find what they need in less than 3 clicks? The better your web site the better your image and your sales.

Advertising.
Sometimes we will manage your advertising, sometimes another member of your team will be responsible but either way it is an expensive part of the mix that requires our focus to assure proper messaging and maximizing each dollar with value-added elements.

Media Relations.
Great media coverage of your company is ten times more valuable than a paid ad. We have spent decades getting to know journalists and how to maximize this marketing tool. We include PR and media relations in every campaign because no other component can bring as much credibility or ROI than positive media exposure.

Community Relations.
Are you viewed as a good corporate citizen and socially responsible? If you are like most companies you are doing the right things, just not including it in your marketing messaging. We help you bring these messages to your audiences and do so in a non-boastful and appropriate way.

Collateral.
Everything else seems to fall into the collateral category. Your business cards, brochures, signage, and web site – anything that carries your name, your message, your brand must be audited and cohesive to assure time and dollars are wisely spent. This category may be more than any other can make or break your marketing budget.

Special Events.
A well orchestrated special event brings big impact in a very short time period. It can galvanize your reputation with key sales audiences while positioning you in the spotlight. The most effective special events hinge on paying attention to the details and creatively telling one big message. We will assure that both happen simultaneously to impact your sales.

Other.
Yes “other”. Marketing is a big category with a lot of small tasks that don’t fall into the categories above. Like partnerships, B2B promotions, holiday cards, employee communications, crisis communications, e-marketing and more. We include “other” in our strategy and on our to-do list to assure your campaign is a collective effort of all the marketing components are moving forward, in conjunction with the big elements and bringing results to your bottom line.