Special Events

Bennett & Company was the first public relations firm to produce an ad for the Super Bowl...
and walked away with six national awards.

The client's end-result? More than $21 million in one-to-one ad value and a 400% increase in sales.

For its efforts, Bennett & Company added another first: they won an American Advertising Federation "ADDY" award.

Bob Allen, chief executive officer of the nationally renowned production company, recalls the challenge of creating the unique spots with both a very tight budget and time line.

"As long as you remain focused on the outcome and remain nimble you can achieve the kind of breakthrough results clients are looking for in the wild market condition we saw then, and see today," he says. And that, according to Allen, is what made the campaign so successful. "Doing that by itself is quite a feat, but doing it with great style, class and humor is what ultimately sets Bennett & Company apart and makes them a great teaming partner.